This series of programs features interviews with business leaders about the resilience of Japanese companies.
Bridgestone has had the largest share in the global tire market since 2008. Starting from a clothing store in a small town, the company has become a global enterprise with 170 plants in 25 countries. The path to success, however, was not easy. In 1998, the company acquired the American tire maker Firestone for 2.6 billion US dollars. But the business in the US created a huge deficit…$1 million per day. A large-scale tire recall also occurred.
Masaaki Tsuya, Bridgestone Corporation.